Let’s cut to the chase, here are the 10 tips we’re going to cover:
Find Broken Links
Create Great Visuals
Industry Expert Roundup
Increase Your Dwell Time
Rank For Brand Keywords
Get People To Seek You Out
Write For Humans, Not Google
Images Can Increase Traffic By 94%
Use Statistical Content To Get Attention
Write Articles on Keywords With Commercial Intent
A broken link is a link to a page that doesn’t exist or is empty.
The saying, “one man’s rubbish is another man’s treasure” applies to this rule because there is an opportunity here to make an impact.
This is how you do it:
Make a list of websites that you would like to link to that are in your industry. For example, if you run a website related to running then you will find websites that are about running.
Use the following free tool - www.deadlinkchecker.com
Type in the URL of the website
Look for broken links that show up
Write a piece of content related to that broken link
Email the owner of the website with the broken link, point out they have a broken link and suggest your own
When creating a blog post, make sure to include visuals because you have a higher chance of people linking to your visuals and using them.
Put a link below it that people can use to link to and if the visual is appealing enough, you will start to see people use it in their own content.
This is especially related to graphs and data which have a higher rate of people linking to.
Everyone loves to hear what the leading industry experts have to say about their industry.
Reach out to those people who are well-known or people whose opinions are likely to be respected and reach out to them.
Mention the topic you’re going to write about and that other industry leaders will be weighing into the conversation and ask them if they would like to add their opinion.
The mentioning of other experts being involved will make it more appealing to the person/s you’re reaching out to.
Let’s use the running website as an example, you’re writing a blog post with the headline, “How To Improve Your Training”, and ask the top 10 coaches in running for their best tip/s.
Dwell time is the amount of time people spend on your web page and Brian Dean at backlinko.com wrote a great post which you can read here about it - https://backlinko.com/hub/seo/dwell-time
It’s unknown whether Google counts dwell time as a ranking factor, but you can be pretty sure that they do.
With that in mind, you want to keep the people on your website for long periods of time.
How do you do this?
A great way is to use video content because people tend to spend longer + more actively engaged watching a video than reading an article for example.
Another way is to make sure you offer valuable content that goes in-depth.
You won’t outrank the website who brand it is, but brand name keywords get high search volumes and low competition.
A good way to rank for brand keywords is to use reviews of the brand’s product/service and write up a piece of content for it.
Again, let’s use the example of the running website, and the running brand, Asics. The owner of the running website could write up a blog post reviewing the new running shoes that have been launched by Asics in 2019.
Any piece of content worth its salt will have links to sources that they have used to help with writing their content.
You can be the source that people seek out to link to.
How do you do this?
Carry out some research yourself on the industry that you think people will find useful and provide data that people will find pique people’s curiosity.
Despite Google being the one that ranks your website and not any individual/s in particular, the way Google ranks your website is largely dependant on the public at large.
We’ve spoken about dwell time above and how the longer people spend on your website, the higher your chances of ranking higher.
You also want to write content that humans will find easily digestible and interesting. Don’t write a piece of content just because you think it’s going to look good for your SEO.
Write content because you genuinely believe that a human being or a group of humans will find it helpful.
Skyword carried out a study which showed that articles which contained a related image/infographic increased its traffic by 94%.
This point is related to our previous point up top about creating great visuals.
An image is easier to digest for the brain than reading a block of text so make sure to include an image or two into your content.
Everyone loves a stat and we just used one above to give a bit of colour to our previous point.
The reason you want to create content that has statistics is not for your audience necessarily though…
It’s well-known that journalists like to include stats into their articles and so do other professionals who may be higher up in the industry.
If you can carry out research that gives some great stats then you’re setting yourself up for a lot of backlinks.
They might be more expensive than keywords without commercial intent but they also tend to have lower competition.
Keywords with high commercial intent have people behind them who are ready to buy and you want those people.
Examples of commercial intent keywords would be phrases that include the exact model of the running shoe with the shoe size such as, “size 9 asic gel-kayano 24”.
Super specific and the person knows what they want so go get em!