So you’re hearing and seeing Instagram from every angle in 2019, but you’re kept thinking what is all the fuss about?
You’re not the only one who feels that way.
Instagram is still a relatively new platform but it is definitely worth small businesses paying attention to.
We’re here to help your business get up and running on Instagram.
Before we start, here is some Instagram lingo decoded to make this article a little easier:
Main Feed Post - an Instagram post that appears on the main body of a users Instagram account, most commonly a standard image posted with a written caption underneath
Instagram Story/Stories - a feature where users can capture and post related images and video content in a slideshow format, more commonly used for everyday images that expire after 24 hours
So why Instagram?
Well, it turns out Instagram users love content from brands and businesses with a third of the most viewed stories on Instagram coming from businesses, over 200 million Instagram users visit at least one business profile daily and 60% of users say they discover new products on Instagram.
So it’s evident that the customer base is there and Instagram isn’t just a social media platform for sharing funny dog photos with your friends, so how do you set up and account?
It’s surprisingly easy and the time to value exchange is really worth it.
Instagram instruct users follow 4 simple steps:
Download the app - although there is a web version of Instagram, the majority of features can only be used on a smartphone so this is where you want to be creating an account to make the most of the platform
Let Instagram know who you are - there isn't much they need to know, simple your email address and business name will suffice to get you started, you could just connect your Instagram with your Facebook to make it even easier
Set up the business profile - this is the important step, once you have created your basic profile go to settings and scroll down to ‘switch to business account’
You’re all set - it’s as easy as that, you’re now free to post and visible to your followers as a functioning business they can contact for services
With a business account comes great privileges like having a call to action button on your profile, this can be Email or Call Now, as well as website links directing straight to your desired landing page.
You can also add pertinent business information such as opening hours or a business address, giving potential customers more information to ultimately make a conversion.
Once your Instagram page is established and you are posting frequently you will hopefully start to see engagement.
One of the great things about having a business profile is the insight features on offer to you.
With a business account, you have the ability to get real-time metrics on how your stories and main feed posts perform throughout the day.
It also gives you great insight into your followers and how they interact with your posts and stories.
This is the kind of data that is vital to a small business as you can use this to change your content style if it isn’t performing as desired or keep producing more of the same if it’s doing well.
Using these features consistently will eventually see your following and engagement grow naturally.
As easy as it all sounds, sometimes it’s overwhelming getting started and that’s why we’re here at The Good Marketer to help your small business grow. Just click HERE to organise a call with us.