MailChimp is an email marketing platform that is now turning into an all-in-one marketing platform.
Used mainly by marketers and businesses to automate their email campaigns, they have landed themselves in hot water recently with the increase in pricing and shady tactics such as charging their customers for unsubscribers.
And people are fuming about it…
We use MailChimp ourselves here at The Good Marketer as do many of our clients so we wanted to write this post to let you know where we stand, whether you should keep using it and the alternatives that we’re looking at.
At this current time in writing, the MailChimp pricing plan works out at:
The free service allows you a limit of up to 2,000 subscribers and once you go over that, you need to upgrade your free plan to a paying plan.
If you’re on a paid plan then you are ok for the time being with regards to the new features MailChimp are using.
In a statement to TechCrunch, Mailchimp said that legacy customers will “maintain current pricing structure and features for the time being”...
MailChimp has been slowly but surely adding new features such as opt-ins, pop-ups and landing pages to broaden the number of features and ultimately, make their platform more appealing.
With how easy it is to integrate third-party applications between platforms, you would think that MailChimp would stick to what they’re actually good at (emails) and use other companies platform for other features such as landing pages.
They are now looking at pivoting to a CRM system that will work alongside what they already have on the platform and also encourage users to create Facebook + Google ads in their platform.
Unless they are able to match the features and ease of use that platforms such as the Facebook ad platform or Hubspot already has in place then it is unlikely that this move will pay off.
Ability to build sites
Social media management
Ability to purchase domains
Record & track customer leads
Ad retargeting on Facebook + Instagram
With the information and integrations above, they will use artificial intelligence to suggest improvements on when to market to people, who to market to and other good info.
Costs are going to increase for the majority of users
You’re getting charged for a customer that isn’t even active or contactable for that matter
Even though you aren’t using these contacts anymore, you have to keep them on your database due to GDPR compliance
If you want to keep using the MailChimp platform then you can archive a contact.
What is archiving?
Archiving a contact will completely remove it from an audience, so they can't be contacted through any of our marketing channels,” MailChimp states. “Archiving also preserves all of a contact's data, including records of subscribing and unsubscribing.”
If you want to look outside of the MailChimp platform and use a different mailing service, you can try the following:
Budget - Mailerlite
Mid-Tier - Convertkit
Upper-Tier - Activecampaign
So, should you keep using MailChimp?
We’re going to say no based on the information that we have read and researched.
Because we use some fantastic platforms such as Facebook Ads, Google Ads, Instapage and a couple others that do a great job for our clients.
We are looking at other mailing services such as the 3 mentioned above and we will keep you updated on what we think is the best route to go down.
If you’re a small business owner reading this article, you will want to look at Mailerlite if you want to take advantage of emails.
Speak to one of our email marketers today with a FREE 30-minute phone call and find out what you should do for your business by booking a call with us today.