Brochures form an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a money making marketing avenue, which can help small businesses to capture the attention of potential customers. Often, your brochure is one of the first parts of your brand your customers will see, therefore it needs to be written correctly and designed right.
In our latest blog post, we discover why brochures remain an important part of small businesses marketing.
1. Use it for Branding
Using your brochure to build your brand is crucial for a small business, helping to forge a connection between you and your customers. A superior brochure can help you to stand out against your competitors and make the right impression. Too many companies fail to see collateral as the strategic asset it can be. It is an opportunity to showcase who you are, what you care about and what you want to achieve which overall will help to build trust in your brand.
2. Use it for Selling
Brochures are not just for your customers; your salespeople need them to if they’re going to be effective. Having collateral materials such as brochures gives sales representatives the resources they need. Plus, if you’re selling a high-value product with a low-quality brochure, it is going to represent poorly on your brand. A well-designed brochure will speak for your brand and let your customers know that you’re up to the challenge and you deserve their trust.
3. Use it for Marketing
Brochures allow small businesses to provide a lot of information all at once. Use your brochures as a marketing tool by exchanging your brochures for a customer’s personal details. But, be careful, customers will only give their personal data if it is information they want. By having multiple brochures about different topics, this will allow you to collect more customer data so it is a win-win.
The Good Marketer can assist your small business with the creation of your company brochure from copywriting to graphic design. To take advantage of the service our small business marketing agency offers to our client, get in touch with a member of our team on 0207 101 3624.