Email Marketing can be extremely beneficial for small businesses when done correctly and for the right reasons.
“Roughly half of an email list will be active – either opening or clicking on emails” Epsilon
Therefore, it’s no surprise that many small businesses are keen to get to grips with their Email Marketing strategy.
We take a look at why Email Marketing should be an integral part of your small business marketing strategy;
Email marketing can be measured in detail through open, click-through and conversion rates to evaluate the success of your campaigns. Additionally, most email marketing platforms allow you to implement A/B testing to optimize the results of your email campaigns.
Using your customer database, email marketing campaigns can be customised with specific customer data such as name, gender, income or location.
Email is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
So when it comes to deciding where to invest your marketing budget, email marketing is crucial in boosting your sales and your brand recognition.
If you’re looking to improve your marketing, then get in touch with a member of our team and let us highlight the marketing disconnects which are preventing your business from achieving its full potential...