Over 2 billion people are on Facebook and you can almost guarantee that your target customer is on there using it waiting for you to advertise to them. The Facebook Ad platform uses a highly targeted system that can pinpoint your customer to their likes, age and location for example, which is why you need to be using it for your business.

Facebook is still a cost-effective advertising channel to use despite it being used by most businesses and we have found the platform hugely beneficial for the majority of our clients whether it's lead generation or e-commerce.

Used by over 150 million people and with the ability to not only share photos but video content also, it's no wonder Instagram is slowly creeping in on becoming one of the best mediums to advertise your business. The platform is extremely targeted (particularly if your audience is predominantly made up of millennials) and generally has a lower CPC (cost per click) in comparison to other platforms for advertising.

 

Our Approach

Target Audience

We define your target audience based on demographics, geographics, interests and behaviours.

Budgeting

We manage your ad spend to ensure optimal performance across your campaigns.

Tracking

We verify that the Facebook Pixel & Google Analytics is properly installed and tracking data such as Purchases correctly.

Ad Creation

We create effective advertisements with bespoke copy and effective imagery to best convert customers.

 

Scaling

We will scale your ad spend whilst maintaining a positive Return On Ad Spend (ROAS).

A/B Testing

We test content, imagery & audiences to ensure your campaigns deliver great results.

Reporting

We test all content, imagery, and audience responses to ensure your campaigns deliver. We also uncover insights through reports

 

WHAT WE CAN DO FOR YOU

Lead Generation

Facebook advertising is a fantastic way to generate leads through the use of lead ads. With these you are able to find new customers who are likely to be interested in your products or services. Lead ads allow you to collect information from your customers such as names, email addresses, phone numbers and more making them a great way to identify potential customers and share relevant information with them in the future.


Messenger Campaigns

Messenger is a phenomenal way of building relationships with your customers. With 53% of people more likely to shop with a business they can message directly, the implementation of messenger in your advertising campaign is vital in building a trustworthy and reliable business. As well as heightening the level of communication, messenger can promote special deals and promotions to help boost sales and increase brand awareness.

 

Dynamic Product Ads

Facebook dynamic ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the Internet. With this type of advertising, you can benefit from the ability to personalise ads and show people products that have been tailored to their specific interests as well as the ability to retarget your online or mobile app shoppers to remind them of items they viewed but didn't buy.

Remarketing Campaigns

With Facebook Remarketing, you can reach customers who already have visited your website. This allows you to position your targeted ads to an audience who is more likely to be receptive to your product/service. Research has shown that website visitors who are targeted with remarketing ads are 70% more likely to convert on your website, therefore showing how impactful these campaigns can be.

FREQUENTLY ASKED QUESTIONS

I don’t know how many hours I need

We understand marketing can be a bit of mind boggle which is why we're here to help. After our initial chat, we’ll tell you the perfect package based on your goals. But to give you an indication, we typically recommend our Starter Package for a Facebook/Instagram Advertising Campaign and our Advanced Package for a Google Advertising or SEO Campaign. For those looking for a combination of Facebook/Instagram and Google/SEO, our Elite Package would be best suited. And for a concoction of absolutely everything, our Ultimate Package should do the trick.

How much should I spend on advertising?

There is no right or wrong answer to this question. In our opinion, we recommend a minimum of £500 per platform, per month which is separate to our agency fee. But please, do not feel obligated to adhere to this. We want to work around you and whatever you feel best works for your business.

Can you guarantee results?

Unfortunately not and if you come across an agency that does, run the other way. Why? Because, we use 3rd party platforms like Facebook which we have no control over. However! We have a very strong track record to which we have consistently delivered exceptional results for our clients.

What is a customer value model?

Definitely not something to overlook, a customer value model is a data driven representation that requires a number of different statistics like your average purchase value and purchase frequency rate, the average customer value and customer lifespan - you get the drift. With this in mind, it will tell you exactly how much you can afford to pay per website visitor, per customer; pretty nifty right? We cannot emphasise enough how valuable this is to your business. An opportunity to know just how much you can budget? We should be charging millions for this!

How long will it take to see results?

It’s hard to pinpoint an exact amount of time as all of your wonderful businesses are so different! In some instances, we have had clients see results within 48 hours of their campaign going live but it really depends on the service you have decided to use. Take SEO for example. It can take anywhere between 3-6 months for your desired results to appear so don’t panic if you feel like you're not hitting your targets - it just takes time. Please note that most platforms have a learning phase (where the platform’s algorithm learns everything about the campaign, smart huh?) and this can take a couple of days.

Do we really need a contract?

Yes, we do. Initially, we offer a 1 month trial which is our no-commitment period. After the first month, we move on to a rolling 3 month contract. It may not feel like it, but contracts are important as they cover all the boring legal aspects like GDPR and confidentiality. Although some of you may see this as red tape, our agreements are fully transparent and are there to spell out the scope so you know exactly what you’re getting for your money. We’re always happy to go over anything you’re unsure of, so think of it as a reference point for any questions that may pop to mind in the future.

 

VIEW OUR PACKAGES

GENERATED A
290% RETURN
ON INVESTMENT

The Good Marketer, London, UK

GENERATED A
COST PER LEAD
OF JUST £1.19

Skylab Studio, London, UK

REDUCED
COST PER LEAD
FROM £40 TO £6

Claim For Disrepair, Birmingham, UK

Our Packages

We were born out of frustration with typical Digital Marketing Agencies and their approaches. They promise to ‘be honest and results-driven' but ultimately they only look after their bottom line without delivering any real results. We want to do things differently which is why we are led by our three core values, Transparency, Flexibility and Affordability which when combined with our no-nonsense approach to advertising, we're the right agency for your business.

Starter
£400 Per Month + VAT

10 Hours Minimum Per Month
No Commitment in the First Month, then Minimum 3 Month Agreement
Additional Hours - £40 Per Hour
Rollover of hours up to one month


Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Advanced
£550 Per Month + VAT

15 Hours Minimum Per Month
No Commitment in the First Month, then Minimum 3 Month Agreement
Additional Hours - £35 Per Hour
Rollover of hours up to one month
Includes a FREE Customer Value Model

Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Elite
£875 Per Month + VAT

25 Hours Minimum Per Month
No Commitment in the First Month, then Minimum 3 Month Agreement
Additional Hours - £30 Per Hour
Rollover of hours up to three months
Includes a FREE Customer Value Model

Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Ultimate
£2500 Per Month + VAT

75 Hours Minimum Per Month
Rolling 3 Month Agreement
Additional Hours - £30 Per Hour
Rollover of hours up to three months
Includes a FREE Customer Value Model


Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Want to talk to us? Get in touch

0203 963 0810   info@thegoodmarketer.co.uk

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