Generated a 4.11 Facebook Return On Ad Spend

Achieved a 30.3% increase in revenue

Attained a 35.1% decrease in the Cost Per Conversion

 

Name: My Gym Wardrobe
Location: London, UK

Challenge

My Gym Wardrobe is an e-commerce store that offers cutting edge women's activewear from around the world. They thrive in delivering over 25 exclusive brands that allow all women to perform well and feel fantastic whatever their activity.

As a result of previously working with a different digital marketing agency, My Gym Wardrobe were unable to deliver unique and customer-centric content, which affected their ability to generate consistent ROAS.

During our initial in-depth analysis, we identified two key challenges:

Solution

My Gym Wardrobe were eager to work with an agency that could efficiently and consistently deliver the results they longed for, whilst also becoming heavily invested in their vision and goals. Adapting an extremely personal and transparent approach, The Good Marketer created a sense of individuality for My Gym Wardrobe, meaning they no longer felt like just another number on a page. 

To address the challenges we identified, we held a research and planning meeting with the founder of My Gym Wardrobe who was able to share with us her thoughts on the issues which allowed us to put together a comprehensive plan of action. 

As part of this plan of action, we organised regular meetings to discuss new ideas internally and with the client. In addition to this, we routinely introduced new creative on Facebook & Google - pushing the key values of the brand without relying on a discount that is appealing to the customer. 

The campaigns we created centered around hero content to remain relevant and befitting of the time. 

For example, by giving a 15% discount over a limited period of time, our World Mental Health Day campaign delivered a fantastic 4.55 Return On Ad Spend. 

Last but not least, The Good Marketer implemented and managed Dynamic Remarketing on Google alongside our regular Search Campaigns, giving My Gym Wardrobe another opportunity to reach those potential customers that showed initial interest, increasing the total revenue for the brand. 

Results

Since working with My Gym Wardrobe, we have:

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