Built an Online LinkedIn Audience of over 2000 Followers

Achieved an Average Email Response Rate of 12.7%

Delivered An Average Email Open Rate of 29%

 

Name: O'Neill Global
Location: London, UK

Challenge

Established in 2017, O'Neill Global is a new generation IT & Finance Recruitment Company. The ethos of O'Neill Global is to fuse the latest technology with traditional service to provide a better experience for both candidates and clients.

As a start-up business, O'Neill Global faced a mammoth task of attracting the top talent within the IT and Financial Markets whilst also establishing itself amongst some of the biggest blue-chip companies in the world.

Solution

O'Neill Global needed an agency which not only had experience of working with the B2C sector but also the B2B sector too. The Good Marketer was appointed due to our previous work within the notoriously competitive investment industry. Additionally, our ability to provide a full-service allowed us to create an integrated marketing strategy which would reach their audiences at a variety of different touch points, with tailored messaging depending where they were in their decision-making process.

The key to the success of this relationship was Planning. Initially, when we sat down with the O'Neill Global team, there was very little information about their target audience. Using our expertise, we were able to create several customer personas and journey's which then allowed us to tailor different marketing channels for different personas and different journeys. By doing so, it has allowed us to create an integrated marketing campaign using automated email marketing to generate enquiries, Google advertising to build brand awareness and social media management to provide informative content. 

Results

Since working with O'Neill Global, we have:

The Good Marketer's work on our Marketing Campaign has made a significant difference to our business. We've seen some great results with our Email Marketing funnel - over 100 enquiries so far and we're now working with a variety of blue-chip companies from Citibank to three of the world's biggest Hedge Funds. The team keep me informed and are always on hand whenever I need them. I would 100% recommend them. 

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