It all starts with a search. Google advertising is one of the most powerful platforms in digital marketing. It is an auction-based system that enables targeted advertisements to be served in Google results and on other Google properties.

The benefits of Google Advertising are overwhelming. Best known for being able to attract the right customers at the right time, Google Ads has the ability to target based on your potential customers' current and previous activity.

There are four main steps when it comes to implementing your campaign:

Our PPC Approach

1. Research and Planning

In this first stage, your appointed account manager will speak with you to gain a better understanding of your customers and your business and therefore outline your objectives from this platform.

From here, we will begin conducting research into your target audience to see how we can reach them most effectively. We begin to establish keywords relevant to your business whilst also gaining a better understanding of any negative keywords as well. This allows us to create a campaign that is better targeted to your desired audience. With further research into your competitors and their approach to marketing, we put together a winning strategy that will allow us to find your desired customers and exhibit your adverts for your products or services.

2. Build Campaign

Once all research and planning has been completed, we begin to set up your campaign. This process involves creating all the copy for your advertisements, building any landing pages and putting together custom-made text and imagery for display ads. Of course, during this process you are met constantly with updates and we will always provide a full break down before you give us the thumbs up.

3. Management, Testing and Optimisation

As part of our management routine, your ads will be continuously tested and refined with the end goal of obviously having the best possible conversions. Part of the testing involves creating new ad copy to see what your audience responds best to and to keep your ads exciting and fresh. Similarly, we optimise or create entirely new landing pages and monitor your keywords to see how well they are performing or whether it's necessary to add a selection of new ones. We provide monthly reports so you know exactly where you stand and where your ad budget is going maintaining a constant level of transparency.

WHAT WE CAN DO FOR YOU

Google Search

Google offers advertisements that appear in search results in Google.com. This type of advertising is an extremely effective way of driving relevant traffic to your website at the exact moment that people are searching for your product or service.

Google Display

By utilising the Google Display Network which consists of millions of websites where advertisers can display their adverts to a range of audiences in multiple formats, businesses are able to target very precise customers either locally or across the globe.

 

Google Shopping

Showing your products at the very top of Google's search engine results allows retailers to insert themselves early on in the buyer's journey for broad product keywords and drive conversions directly from the Search Engine Results Page.

YouTube Advertising

YouTube ads have the opportunity to appear across a platform that boasts 1.5 billion monthly users so it's no surprise that advertisers are flocking to YouTube more often than not. The platform offers full creative freedom for your videos, real-time insights about views and increased ad exposure through social media sharing.

 

FREQUENTLY ASKED QUESTIONS

I don’t know how many hours I need

We understand marketing can be a bit of mind boggle which is why we're here to help. After our initial chat, we’ll tell you the perfect package based on your goals. But to give you an indication, we typically recommend our Starter Package for a Facebook/Instagram Advertising Campaign and our Advanced Package for a Google Advertising or SEO Campaign. For those looking for a combination of Facebook/Instagram and Google/SEO, our Elite Package would be best suited. And for a concoction of absolutely everything, our Ultimate Package should do the trick.

How much should I spend on advertising?

There is no right or wrong answer to this question. In our opinion, we recommend a minimum of £500 per platform, per month which is separate to our agency fee. But please, do not feel obligated to adhere to this. We want to work around you and whatever you feel best works for your business.

Can you guarantee results?

Unfortunately not and if you come across an agency that does, run the other way. Why? Because, we use 3rd party platforms like Facebook which we have no control over. However! We have a very strong track record to which we have consistently delivered exceptional results for our clients.

What is a customer value model?

Definitely not something to overlook, a customer value model is a data driven representation that requires a number of different statistics like your average purchase value and purchase frequency rate, the average customer value and customer lifespan - you get the drift. With this in mind, it will tell you exactly how much you can afford to pay per website visitor, per customer; pretty nifty right? We cannot emphasise enough how valuable this is to your business. An opportunity to know just how much you can budget? We should be charging millions for this!

How long will it take to see results?

It’s hard to pinpoint an exact amount of time as all of your wonderful businesses are so different! In some instances, we have had clients see results within 48 hours of their campaign going live but it really depends on the service you have decided to use. Take SEO for example. It can take anywhere between 3-6 months for your desired results to appear so don’t panic if you feel like you're not hitting your targets - it just takes time. Please note that most platforms have a learning phase (where the platform’s algorithm learns everything about the campaign, smart huh?) and this can take a couple of days.

Do we really need a contract?

Yes, we do. Initially, we offer a 1 month trial which is our no-commitment period. After the first month, we move on to a rolling 3 month contract. It may not feel like it, but contracts are important as they cover all the boring legal aspects like GDPR and confidentiality. Although some of you may see this as red tape, our agreements are fully transparent and are there to spell out the scope so you know exactly what you’re getting for your money. We’re always happy to go over anything you’re unsure of, so think of it as a reference point for any questions that may pop to mind in the future.

 

VIEW OUR PACKAGES

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Our Packages

We were born out of frustration with typical Digital Marketing Agencies and their approaches. They promise to ‘be honest and results-driven' but ultimately they only look after their bottom line without delivering any real results. We want to do things differently which is why we are led by our three core values, Transparency, Flexibility and Affordability which when combined with our no-nonsense approach to advertising, we're the right agency for your business.

Starter
£400 Per Month + VAT

10 Hours Minimum Per Month
No Commitment in the First Month, then Minimum 3 Month Agreement
Additional Hours - £40 Per Hour
Rollover of hours up to one month


Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Advanced
£550 Per Month + VAT

15 Hours Minimum Per Month
No Commitment in the First Month, then Minimum 3 Month Agreement
Additional Hours - £35 Per Hour
Rollover of hours up to one month
Includes a FREE Customer Value Model

Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Elite
£875 Per Month + VAT

25 Hours Minimum Per Month
No Commitment in the First Month, then Minimum 3 Month Agreement
Additional Hours - £30 Per Hour
Rollover of hours up to three months
Includes a FREE Customer Value Model

Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Ultimate
£2500 Per Month + VAT

75 Hours Minimum Per Month
Rolling 3 Month Agreement
Additional Hours - £30 Per Hour
Rollover of hours up to three months
Includes a FREE Customer Value Model


Hours are available to use on any marketing activity you require. We will be able to advise on the best package for your business during your initial 30 minute consultation.

*Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Want to talk to us? Get in touch

0203 963 0810   info@thegoodmarketer.co.uk

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